6 Trend Theory: Explains why the trends are changing and why they are there [1] http://www.wwd.com/

In society, there is increasing focus and interest on video - making. Mashups have done that we can all be "video directors" and put our home videos on the web.
Within blue dart the fashion industry's increasing instances of fashion videos on the web. Inspired by the film, installation art (abstract video without narration) creates luxury brands such as Chanel [1], Dior Maison Margiela short film sequences as advertising, both corporate and product-wise.
Editorials are now being created in vibrant images [2]. This is precisely the vanguard site SHOWstudio blue dart do. They show videos [3], small commercials that promote collaborative collections filmed by renowned fashion photographer Nick Knight.
Internet shops like Asos are also beginning to make use of the moving image when they have to sell their goods [4]. - Perhaps it is because customers demand more detailed views of the product before they will buy it over the internet.
Inside Fashion film there are several genres. This may be very commercial, artistic and a mixture. The sender can be both a brand, a magazine or an art page Show studio or an internet shop.
With the spread has come an alternative distribution channel for video viewing. The Internet is the perfect medium for sharing audio - and video files, which is not possible in the print media.
Since WWW beginning, the fashion industry has been able to keep up with technological developments internet brought blue dart with them. In terms of their websites and webshops, they understand that this is a key interface to their consumers.
As a consumer, we believe that demand more realistic renderings as well as insight into the design blue dart universe and especially the particular product. Companies also increasingly storytelling in their distribution.
Society: In times of adversity (now) you cut where you can and minimize blue dart marketing costs .. Our hunch assumed to be cheaper than using editorials in glossy magazines. Production of videos has dropped dramatically due to various home video - programs. (As Jesper explained in class).
The biggest problem in the fashion and lifestyle blue dart industry today is that customers are disloyal. These videos can help to brand the company strongly, and thus try to create loyal customers. You come through this video deeper into the life of the company, it will have the personality for us, and we experience a personal relationship with the brand.
One can describe developments since Maffesolis theories of neotribes. We're loyal consumers, associated with a brand. We are much more situals that samples of the culture. The development is the industry's attempt to counter this trend by maintaining and personalize customer relationship with the brand.
At street level, I find store displays as trying to give a 3D effect. Making it seem like there is something that is alive and moving behind the glass. - A la Agent Provocateur and bus stop on Kgn.s Nytorv.
It has the same opportunities and purpose as the traditional ways of visualizing the brand on the catwalk, magazines, stores, but it is a different and much less costly manner, and where you have full control over the outcome. And at the same time it offers the same opportunities.
6 Trend Theory: Explains why the trends are changing and why they are there [1] http://www.wwd.com/wwd-video/?bcpid=27982472001&bclid=21900703001&bctid=622653870001 Chanel: The Trailer promo stuff upcoming Chanel cruise collection.
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