Monday, April 28, 2014

Janet Haack, 2013th on December 28 16:00

Latvian cultural tourism opportunities abroad advertisements about 317 thousand lats :: db.lv
Janet Haack, 2013th on December 28 16:00
Completion of the State Tourism Development Agency (TAVA) 9. Announced in July open call for international cultural tourism advertising campaign development and implementation of 2013./2014. The inform LTDA.
Procurement Commission acknowledged that Creative Media Services Ltd. offer open competition is considered the most economically advantageous. Creative Media Ltd. Services offered līgumcenair 317.18 thousand, excluding VAT.
For the purpose of the campaign was given the mandate - to promote Latvian cultural tourism destination and Riga as the European Capital of Culture in 2014 recognition of specific target groups in Latvia priority in foreign markets and foreign assistance with publicity in the mass media and social networks promote not only the Latvian Tourism Internet resources, attendance, but also increase the number of travelers Latvian outside high season.
According to the Latvian Tourism Marketing STRATEGY 2010th - 2015th year LTDA all marketing activities frdtdc in recent years, mainly at high priority and priority markets. Naturally, as well as on cultural tourism advertising campaign targeted countries were selected for these same markets - Germany, Russia, Sweden, Finland and Norway - which has already made the most working and one would expect the greatest return.
Procurement subject is relevant to cultural tourism advertising campaign in Germany, Russia, Finland, Sweden and Norway in the target markets, raising campaign partners and providing special travel offers. Campaign funding provided by the European Regional Development Fund.
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