03/20/2013 | by Ingeborg courier it Volan | PR trends | urban development, digital communications,

03/20/2013 | by Ingeborg courier it Volan | PR trends | urban development, digital communications, digital trends, digitization, change management, brand texas, management, government, political communication, social media, SXSW, SXSW interactive
It is an admirable goal. And it takes a lot of exciting the public sector in Norway. But after seeing many excellent and innovative examples of smart development of public services at SxSW in Texas, I'm a little worried about just the term "in front" related to Norwegian public sector and digital communications. Are we about to fall behind?
1) We have it too good. Many of us got sms from tax authorities yesterday that the tax return is ready, as we are email users. We can deliver the sms and we can communicate with the tax authorities in the channels we could not before. Train ticket from NSB and bus ticket courier it from Routes can we buy the phone. It is sublime. Many have predicted that 2013 will be the year when mobile payment switch fully seated in Norway. But did you know that most of the world's mobile payments happening in East Africa?
In a continent where more people have mobile phones than electricity, courier it the good old Nokia and Ericsson phones the smartest phones. They have long battery life, radio and flashlight, they can send and receive SMS and calls. And they have become the region's main banking system.
The South Africans Gareth Knight and Toby Shapshak gave a very interesting lecture where they showed several examples of innovation with simple mobile instruments in Africa. Through SMS and MMS can people find out where they can sell their crops at the best price, find the recipe on how to build a windmill to provide electricity to his village or start a moped based courier service that promise express delivery in 45 minutes where cars are hard to come forward. The key word is necessity.
2) Beta-state (or lack thereof) Major changes occur in small steps. Set goals, team pilots, evaluate, adjust, scale, and set new goals. This is eventually a proven methodology for innovation, be it in digital courier it or analog projects.
But the public sector is not strictly built for such change. First, it is built into some brakes in the system to ensure rapid development - democracy brenseklosser need to stop unbridled populism and poor gjennomtengkte suggestions. It's good. But if you want to succeed with change, one must also dare to fail. That's how we find out what works. And it's not either politics or bureaucracy built.
When politicians will be re-elected for four years and polls are important management tools, it is important to create large, visible projects that will work perfectly on the first try and ensure re-election.
Get me wrong: There are a lot of will and desire restructuring in the public sector in Norway. But the system is not designed for such change on a large scale. The majority of initiatives have been project or effort-based and digital adviser courier it I often feel that the dialogue with citizens tends to happen more symbolic reasons than an actual desire for involvement and innovation. There are three main challenges in the picture: courier it
3) Change requires clear leadership at SXSW, I found several interesting examples of public enterprises that succeed excellent to adapt and use digital communications to meet the inhabitants in the best possible way. In Sweden, for example, the State Department ordered all the foreign missions using social media. The U.S. State Department has a separate department for innovation such as work directly with Twitter and Facebook to develop new communication and in New York City managed to synch 300 different social media channels for a total communication tools when Hurricane Sandy hit the country this fall.
Central to this are clear leaders who themselves live with digital and expects courier it the same of his administration, as Carl Bildt and New York Mayor Michael Bloomberg. In several of the sessions at SxSW was precisely these leaders who go in front cited as one of the main reasons that the restructuring actually implemented. And it's nice that Jens Stoltenberg is on Twitter, but it gets even better when both he and Rigmor Aasrud really hanging strap to create a state they have a clear idea of what should be, too digitally. courier it
4) The Internet is a part of the world A little too seldom have I been asked to think about how digital tools can actually courier it solve problems, I often get the question "can we do something about Facebook? . But digital solutions to actual problems is the best.
In Austin I saw it work in practice, under the direction of Austin city. They are in a development process and asking people to give their contribution to how the city could be better. For who knows it better than the residents how the city could be better? While walking in the city, you are met by large posters with s pørsmål how bye