Marketing mix as a basis for successful marketing activities
Marketing mix is one of the most important and most used terms in marketing. You can safely say that is the basis of marketing, courier tracking used in the preparation of marketing plan, as well as to the marketing in the preparation of the business plan. Marketing courier tracking mix can meet and 4P concerning four elements courier tracking of the marketing mix that English start of P.
Do not go into history and how they come to the elements, courier tracking but it may be noted that some experts in marketing these elements of the marketing mix expand with another Pa. But I still think that the basic elements of the marketing mix, ie those elements which mostly leads to increased potential energy business courier tracking is essential 4P, other proposals contained in the basic or combine something "normal" marketing activities.
Every business sells something. That something can be either a product or service. Once you sell that product and / or service business in return receives funds (money) that can finance their own work (wages, supplies, expenses ...).
At the start I would underline that proizvdot and / or service is one element that contains business potential energy. The more that business potential energy and so will participate in the increase of the overall business potential energy.
This element is not just a product as a tangible physical product, but can also be a service or any kind of product in electronic form (eg e-book, website, mobile application, etc.).
When you look at each product should cover three levels: Base product - intangible element and refers to the benefits that people have of this product. For example food provides benefit to the user because it reduces hunger, gives certain ingredients needed for normal functioning of the human system to import certain vitamins ... The car provides transportation from one place to another, giving a sense of luxury, feeling prestige etc. For each product and / or service must have a need that should this product courier tracking and / or service courier tracking to meet. Do we have a product that would satisfy our need some? Would you buy a car if you do not have a vehicle, do not want to feel the luxury and prestige we are not important? Of course the answer courier tracking is NO! It means that whenever we think about business must think and perform some research on what had not been done in the market, and there is a great need. Real product - this is the level once the product is tangible and can be used. It is a product that we can use to satisfy our needs with it. This level of the product as part of the marketing mix must ensure that it will meet the needs of the previous level. Certainly not to start a business or existing business to launch a new product and / or who will say that it satisfies the first level, but in reality it is not so. At this level you think about the quality, functionality, safety, packaging ... Additional benefits - these are additional benefits courier tracking that are obtained with the products purchased as an additional courier tracking service, warranty, installation ... Quality Marketing always looking to highlight some additional benefits of these products. Customers courier tracking buying decision not to wear only on the basis of quality and functionality but require additional benefits in the form of guarantees, courier tracking assistance with installation etc. For example, you can choose between two cars at one price is 10,000 euros and provide 3 years warranty and the other price is 11,000 euros but given 5 years warranty. It makes sense to choose a car priced at 11,000 euros because we guarantee that two years is not anything to happen or if a repair we will be repaired free of charge. But this guarantee in the eyes of customers confirms courier tracking the quality of the product. This increases courier tracking business potential energy of the element product.
These levels may be different for the same product, and therefore there are different prices for those products. On the other hand these levels allow potential customers to see some value in food products meet specific needs, the possibility courier tracking of using additional benefits of ownership.
We can summarize these are the three levels of the element product which would increase business potential energy. To increase business potential energy is required to review and make a decision for the following elements: The higher you need to satisfy that product? Quality that will offer this product and / or service? What will be the functionality? What will be the look and styling of this evol
Marketing mix is one of the most important and most used terms in marketing. You can safely say that is the basis of marketing, courier tracking used in the preparation of marketing plan, as well as to the marketing in the preparation of the business plan. Marketing courier tracking mix can meet and 4P concerning four elements courier tracking of the marketing mix that English start of P.
Do not go into history and how they come to the elements, courier tracking but it may be noted that some experts in marketing these elements of the marketing mix expand with another Pa. But I still think that the basic elements of the marketing mix, ie those elements which mostly leads to increased potential energy business courier tracking is essential 4P, other proposals contained in the basic or combine something "normal" marketing activities.
Every business sells something. That something can be either a product or service. Once you sell that product and / or service business in return receives funds (money) that can finance their own work (wages, supplies, expenses ...).
At the start I would underline that proizvdot and / or service is one element that contains business potential energy. The more that business potential energy and so will participate in the increase of the overall business potential energy.
This element is not just a product as a tangible physical product, but can also be a service or any kind of product in electronic form (eg e-book, website, mobile application, etc.).
When you look at each product should cover three levels: Base product - intangible element and refers to the benefits that people have of this product. For example food provides benefit to the user because it reduces hunger, gives certain ingredients needed for normal functioning of the human system to import certain vitamins ... The car provides transportation from one place to another, giving a sense of luxury, feeling prestige etc. For each product and / or service must have a need that should this product courier tracking and / or service courier tracking to meet. Do we have a product that would satisfy our need some? Would you buy a car if you do not have a vehicle, do not want to feel the luxury and prestige we are not important? Of course the answer courier tracking is NO! It means that whenever we think about business must think and perform some research on what had not been done in the market, and there is a great need. Real product - this is the level once the product is tangible and can be used. It is a product that we can use to satisfy our needs with it. This level of the product as part of the marketing mix must ensure that it will meet the needs of the previous level. Certainly not to start a business or existing business to launch a new product and / or who will say that it satisfies the first level, but in reality it is not so. At this level you think about the quality, functionality, safety, packaging ... Additional benefits - these are additional benefits courier tracking that are obtained with the products purchased as an additional courier tracking service, warranty, installation ... Quality Marketing always looking to highlight some additional benefits of these products. Customers courier tracking buying decision not to wear only on the basis of quality and functionality but require additional benefits in the form of guarantees, courier tracking assistance with installation etc. For example, you can choose between two cars at one price is 10,000 euros and provide 3 years warranty and the other price is 11,000 euros but given 5 years warranty. It makes sense to choose a car priced at 11,000 euros because we guarantee that two years is not anything to happen or if a repair we will be repaired free of charge. But this guarantee in the eyes of customers confirms courier tracking the quality of the product. This increases courier tracking business potential energy of the element product.
These levels may be different for the same product, and therefore there are different prices for those products. On the other hand these levels allow potential customers to see some value in food products meet specific needs, the possibility courier tracking of using additional benefits of ownership.
We can summarize these are the three levels of the element product which would increase business potential energy. To increase business potential energy is required to review and make a decision for the following elements: The higher you need to satisfy that product? Quality that will offer this product and / or service? What will be the functionality? What will be the look and styling of this evol
No comments:
Post a Comment